BCD Meetings & Events Launches New Brand Experience

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BCD Meetings & Events (BCD M&E), global experts in corporate meetings and events, has announced the launch of The Collective, offering next-level brand experiences that go beyond the traditional event. Beginning in the U.S. and U.K. markets, this brand-centric, consultative and creative group of BCD M&E provides a service model unique to customers "whose focus is on the importance of the experience," the company said in a press statement.

“We have been strategic in our investment over the past three years to strengthen our in-house capabilities across experience design, creative content, graphic design and high-end production to meet our customers’ needs,” said Christine Erickson, SVP, The Collective North America and industry relations. “The Collective is the culmination of organic growth and acquisition, which expanded our specialty capabilities to create an ‘agency within an agency’ for organizations wanting one specialized solution across the total experience.”

Helen McCabe, managing Director, U.K., added: “We’ve seen an increase in customers who value an outsourced model for their high-touch, experiential events that go beyond traditional logistics and incorporate end-to-end brand experience.”

For over 35 years, BCD M&E has built upon its event design foundation to redefine the experience and move business forward. Customers get creative brand and experiential solution design that competes with niche agencies but is backed by the power of a global organization — its buying power, scope and reach.

BCD Meetings & Events has more than 35 years of expertise spanning event design and strategic meetings management. BCD M&E is an independently managed operating company of BCD Group and a subsidiary of BCD Travel. For more information, visit www.bcdme.com.

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