vFairs, a platform for hybrid and virtual events, has announced a new line of product integrations that grant greater control over events to organizers. These newly integrated platforms include Slido, ReStream, SyncWords, Oracle Eloqua, Worldly and Interprify, each of which will expand on vFairs’ functionality while offering a more immersive and inclusive event experience to audiences.
Immersive virtual event experiences, vFairs said in a press announcement, are an effective way for people to still feel connected, informed and entertained during the COVID-19 pandemic until life begins to return to normal. VFairs enables this through a "hyper-realistic" virtual event experience through the creation of customized three-dimensional models of the desired event location, from buildings and other landmarks to customized avatars for each participant. In addition to user-planned events, vFairs fosters interactivity and engagement through additional features, including virtual leaderboards, scavenger hunts and more.
The integration of additional products builds upon vFairs’ existing offerings, with platforms like ReStream enabling vFairs users to stream to more than 30 separate platforms simultaneously, Interprify, which enables the remote, simultaneous interpretation of multilingual events, and Oracle Eloqua, an integrated marketing solution that offers cross-channel marketing programs, among others. These integrations help organizers reach wider audiences and migrate user data to and from the virtual platform, respectively.
While some may believe that virtual events will fade as the pandemic comes to an end, over 70 percent of industry professionals believe they’re here to stay. This is thanks to an increased accessibility, which enables all kinds of people in any geographical location to have a similar experience to the in-person event. Post-pandemic anxieties must be taken into account too, with medical experts stating that pandemic-induced fears will linger for some time. Because of this, it’s likely hybrid events will become the norm, where participants can have the choice to attend either in-person, or online.
Said Muhammad Younas, CEO at vFairs, in a statement: “A lot of these updates have been based on feedback directly from our customers, and they’re set to help event hosts gain more control over their events. In addition to this control, the integrations should help organizers increase event engagement, reach and inclusivity. This means that hosts can experience a higher level of functionality from vFairs, while also offering more accessible and immersive experiences to their audiences.”
He added, with vFairs's platform, event organizers "can build out a virtual world that mirrors the in-person event, down to the locations and avatars of talent and attendees. With our new integrations, organizers can now accelerate their accessibility, expanding the touchpoints where people can join in from, while also opening events up to people who speak a different language or otherwise need an interpreter.”