A new survey by APCO Insight affirms that Americans working from home are eager to return to in-person meetings and conventions. The survey found that even after adapting to the new digital workplace, 81 percent of professionals who attended in-person meetings and conventions before the pandemic miss doing so and would be just as likely—if not more likely—to attend in-person conferences, conventions, trade shows and other business events in the future.
The survey echoes similar findings from April 2020, which showed at the time that 83 percent of Americans working from home missed attending in-person meetings and conventions. One year later, a similar majority agree that in-person meetings and conventions will be critical for their professional development, noting that such opportunities facilitate better relationship-building, enhance internal team engagement, allow for clearer communication and help build trust.
“It is encouraging to see that many of those who are working from home are just as eager to get back to in-person meetings and events as we are,” said Michael Massari, chief sales officer of Caesars Entertainment and co-chair of the Meetings Mean Business Coalition (MMBC), in a press statement. “Communities across the country continue to suffer from the economic impact of the COVID-19 pandemic and the resulting decline in business travel. Our industry is starting to come back and has taken critical steps to assure health and safety.”
In-person meeting cancellations and postponements have contributed to a 70 percent decline in business travel spending, according to the U.S. Travel Association.
In accordance with guidance from the Centers for Disease Control and Prevention as well as local authorities, successful in-person meetings and events are possible and taking place safely. Meetings industry professionals have adopted new policies and protocols to ensure that people are able to meet in-person while mitigating the spread of COVID-19.
The survey research, Fred Dixon, president and CEO of NYC & Company and MMBC co-chair, added, is also very telling as lawmakers debate the latest pandemic relief bill, the American Rescue Plan Act of 2021. When asked if convention centers and event venues should be eligible for federal support and funding, 45 percent of Americans agreed—whether they attended in-person meetings and conventions prior to the pandemic, or not.
On February 17-19, 2021, APCO Insight—the research division of APCO Worldwide—conducted an online quantitative survey among 1,000 American adults to gauge opinions around in-person conferences, conventions and business meetings.
Source: APCO Insight