MICE City Busan Establishes ESG System to Secure Future Competitiveness

The Busan Tourism Organization (BTO) began implementing ESG (environmental, social, and governance) management measures this year and has shown a firm determination in practicing ESG. A MICE ESG scheme system is being established to develop the “Busan MICE ESG Management Guidelines” in accordance with the South Korean city’s natural environment and industrial structure.

The BTO took on the role of an ESG management leader, especially in the environmental field, when it launched the “Green MICE Green Busan” campaign with local enterprises and residents in 2020. The organization is seeking to determine how it can help preserve the marine environment by fostering the MICE industry in relation to ocean management. In addition, the BTO is actively supporting job creation via the Youth Tourism Growth Ladder Project. The organization is also promoting mutual growth in the community and working to establish a transparent governance structure by reinforcing collaboration among industry, the private sector, government and academia.

Busan is promoting collaboration among the regional tourism organizations and industries in order to plan, operate and post-manage MICE events with an eye on sustainability. The aim is to establish benchmarks while learning from existing examples and innovation.

The Korean government is actively supporting the country’s MICE industry to improve its overall capacity to attract visitors. It also plans to distribute the “International Conference Service Standard Contract” and “MICE ESG Management Guide.” The city aims to fully implement ESG in the local MICE industry by 2025, through the development of various guidelines and a step-by-step, streamlined process.

For more details, visit www.bto.or.kr.

Related Stories

Qatar to Host Travel Event inVOYAGE

Jamaica and Kenya to Collaborate on MICE Tourism

Silk Road Samarkand Tourist Center Opens in Uzbekistan

Panama Promotes MICE Offerings at IBTM Americas 2022