Visit Salt Lake (VSL), which recently launched the “West of Conventional” brand, has named Donna Rogers the first director of convention sales – West Coast office. A hospitality veteran, Rogers will represent Salt Lake to California-based meeting and convention clients across all market segments.
She has previously worked with Hyatt Hotels, FRHI Hotels & Resorts, Teneo Hospitality Group (which includes Snowbird and The Grand America), The Venetian and Canyon Ranch. Rogers is said to be passionate about sustainability and is a past president of Society For Sustainable Events and is a recipient of the Sustainability Champion Award from PCMA’s northern California chapter last year.
“I’m honored to be joining such a seasoned, professional team,” said Rogers in a press release. “Salt Lake’s progressiveness and vibrancy continually amazes people, and I intend to showcase the story of its fresh, creative energy to a new audience. I want planners to experience the ease of logistics when booking their programs. Imagine, an eight-minute ride from Salt Lake City International Airport to our cosmopolitan downtown—surrounded by beautiful Rocky Mountains just 25 minutes away. It’s a refreshing option for industry meeting and convention attendees.”
The new “West of Conventional” brand platform recognizes that Salt Lake is the intersection of many facets, “where unconventional ideas make for a better world.” Diverse cultures, pastimes and landscapes are said to come together here.
Related Stories
Visit Oakland Welcomes Carole Manning-Kim as Director of Sales
Visit Seattle Hires Jessica Johnson as Director of Marketing