Visit Seattle has hired Jessica Johnson as director of marketing, effective from November 29. In this role, Johnson will oversee Visit Seattle’s marketing initiatives and will work with stakeholders to identify market opportunities and execute marketing campaign strategies implemented to drive tourism. She will be responsible for promoting the destination and building brand awareness on behalf of the city, county and region through creative, multi-channel campaigns with a focus on uplifting voices of historically disadvantaged neighborhoods and BIPOC communities.
With more than 20 years of experience in strategic marketing, Johnson most recently served as the director of marketing and business development at Wild Gravity. She also helped launch Votiv, a Seattle-based label, artist management, and music publishing company. Touted as an expert at relationship management, much of Johnson’s experience has been focused on music, cannabis, gaming and consumer culture. She brings a wealth of strategic marketing expertise to her new role as director of marketing.
Johnson joins Visit Seattle as the organization continues to focus on tourism recovery by encouraging domestic and international visitors and amplifying all the things that make Seattle a must-visit, must-meet, must-see destination. She will work with Visit Seattle’s creative agency and internal departments to develop and execute multi-channel meetings and convention business marketing by actively collaborating with the convention sales and services team, partners, and community partners.
Johnson holds a Bachelor of Science in Marketing and International Business from Pennsylvania State University. Outside her professional life, you’ll find her supporting Seattle’s music venues by going to concerts as much as possible, searching for new ways to tire out her two dogs, and discovering secret beaches within the city limits.
Visit www.visitseattle.org.
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