SITE Appoints Former MPI Exec Annette Gregg as New CEO

Following an extensive global executive search, the Society for Incentive Travel Excellence (SITE) has appointed Annette Gregg, CMM, MBA, as its new CEO, serving both SITE and the SITE Foundation. She will begin her new role officially on November 14.

Gregg takes over from Interim Executive Director Rebecca Wright, CIS, CITP, and joins SITE following her role as chief revenue officer with Meeting Professionals International (MPI). She has a long history in the business events industry working across the full MICE spectrum, from corporate end user to destination marketing organizations.

Commenting on the appointment, SITE President Kevin Edmunds, CIS, CITP, said, “Firstly, we’d like to pay tribute to Rebecca Wright for stepping up to serve as interim executive director while also delivering on her role as head of chapter engagement for the past 24 months.

“During that time, SITE’s International Board of Directors (IBOD) and SITE Foundation’s International Board of Trustees (IBOT) have been able to thoughtfully and diligently approach the recruitment and appointment of our next CEO in the context of a rapidly evolving marketplace and a new, evolving concept of the nature, purpose and direction of an association.”

Added Annette Gregg: “My appointment as chief executive officer at SITE will allow me to integrate my career experience to help move this legacy association to new heights. I have always been convinced of the transformative power of travel experiences for individuals, enterprises, communities and society at large.

“I look forward to working closely with SITE’s IBOD and IBOT, its global committees and chapters, and our 2,000-plus global members to make the business case for incentive travel and spread the story of travel as transformation. It’s a true honor to take on the role of CEO as SITE embarks on its 50th anniversary.”


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