Scenic Taps Lisa Auguste as Groups Director for North America

Scenic has appointed Lisa Auguste as its new groups director for North America. She brings a wealth of cruise experience to her new role, much of it in the arena of groups, but she also has a history of success in guest services, training, project management and operations.

“My love is groups and developing long-term relationships with travel partners” said Auguste. “I look to build upon Scenic Group brands’ existing strengths by bringing more awareness and simplicity to the group program and make it more user friendly and profitable for travel advisors. Scenic is an established brand that’s always been recognized for offering an outstanding product. I believe its multi-pronged direction for the future with both luxury river and ocean products which promises many great things to come.”

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