Nashville Convention & Visitors Corp. Names Five New Appointees

The Nashville Convention & Visitors Corp (NCVC) has hired a new chief marketing officer. Additionally, four others in senior positions have been promoted as part of a restructuring of the NCVC’s senior leadership team. Scott Schult, who has over 20 years directing marketing at other convention and visitor organizations, has been hired as the chief marketing officer. Prior to this, Schult spent 12 years as executive vice-president of marketing for the Myrtle Beach Area Chamber of Commerce and nine years with the St. Petersburg/Clearwater Area Convention and Visitors Bureau.

“Scott has great experience, a great attitude and strengths in key areas of strategic partnerships and digital marketing,” said Butch Spyridon, CEO of the NCVC, in a press release. “He will help us sustain our marketing momentum and efforts to brand Music City as the top destination that it is.”

Deana Ivey, who previously held the title of chief marketing officer and executive vice president, was elevated to the role of president in an announcement earlier this week. Among the other promotions at NCVC, Andrea Arnold was elevated from senior vice-president, public affairs, to chief public affairs officer; Adrienne Siemers was elevated from senior vice-president, sales, to chief sales officer; Marie Sueing was elevated from senior vice-president, diversity and inclusion, to chief diversity officer; and Heather Middleton was elevated from vice-president, public relations, to senior vice-president, marketing.

“We are fortunate for the skill and experience of the senior leadership team and their staff as they carried the hospitality industry through the pandemic and other challenges,” said Kevin Lavender, chairman of the Board of Directors of the NCVC, in a press note. “2022 looks strong for our industry with major events and a full slate of conventions on tap, and we appreciate their hard work and dedicated leadership.”

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