Destination DC (DDC), the official destination marketing organization for Washington, D.C., has announced new appointments to its leadership team. Elliott L. Ferguson II, president and CEO, Destination DC, said the DMO is "investing in our staff to remain aggressive and focused on the ROI of increased visitation to impact Washington, D.C.’s local economy" in the continued recovery from the pandemic.
Among the changes, Danielle Davis has been promoted to vice president of communications for Destination DC. She joined the organization in 2015 as director of communications. Davis leads the communications department in executing organization-wide messaging and strategy, crisis communications and editorial coverage. She expands her communications footprint by providing presentation training, refining messaging and collaborating on annual campaigns and industry events. She also joins DDC’s executive team.
“Messaging is at the center of our organization and Danielle leads that for us at every level,” said Robin A. McClain, senior vice president, marketing and communications. “She ensures that our stakeholders, media and customers understand what we do and why it matters.”
Other appointments include:
- Torri Christian, director, marketing – As the longest serving member of DDC’s marketing and communications team, Christian has held nearly every position from assistant to manager to associate director. She manages DDC’s $5 million advertising budget in FY23 through DDC’s agency of record, MMGY Global. She is responsible for advertising strategy and research. She will also manage a new paid social media strategy that will complement the impact of DDC’s advertising.
- Andrew O’Connor, director, content marketing – O’Connor enters his 10th year at DDC with a focus on content marketing and leveraging new technology, market shifts and changing trends. Managing DDC’s content strategy, he leads the team responsible for inspiring travel through the official website, social media, email marketing and publications. His strategy personalizes content for different consumer audiences and connects with their reasons for traveling to the city.
- Terri Carter, director, people and culture – Carter has been leading DDC’s Human Resources department since she joined the organization in 2016. She was instrumental in converting the payroll system from ADP to Paycom in 2018 and manages both onboarding and deboarding processes for current and former DDC employees. In this role, Carter will expand her team with the position of talent acquisition manager to focus on recruitment, onboarding, talent development and DEI in the workplace.
- Calvin Morgan, director, information technology and business intelligence – A 25-year veteran of Destination DC, Morgan manages all the organization’s IT needs and technical training. Along with auditing current and new technological developments, he is tasked with enhancing DDC’s usage of CRM, software and training, besides building future IT systems.
For more information, visit washington.org.