W South Beach has just unveiled its $6 million ballroom and meeting space renovation. Equipped with innovative 360-degree projection technology, the space—touted a first-of-its-kind for a hotel in North America—can recreate virtually any ambiance and experience, whether it be a fully immersive underwater oceanic moment to the backdrop of any city around the world, to elevate events and experiences.
The 3D-mapping technology combines storytelling, visual and audio effects, and technical precision to transform the 4,300-square-foot blank canvas ballroom into any setting, allowing guests to embark on a journey, similar to L’Atelier des Lumiéres in Paris.
The built-in projection system requires light only and is fully customizable with pre-set color scenes as well as a digital library of stills and video displays fit for weddings, parties, meetings and corporate gatherings, including abstract digital art, foliage, beaches, still wallpaper effects and celebratory party effects.
Technical Highlights
The ballroom space has the capacity to hold up to 250 people. (It can also be divided into two spaces for those looking for a more intimate setting.) Customizable LED lighting is built into 12 ceiling coves and six wall arches, creating an energy-efficient system that bypasses traditional venue-specific limitations to make the projection mapping come to life.
Four presentation projectors are built into the ceiling and can be used simultaneously with environment projectors. Twenty-four built-in microphones (12 for each room) are affixed to the ceiling and provide speech reinforcement and recording, allowing for seamless presentations. Thirty-two audio speakers (16 for each room) offer a discrete design, premium aesthetics, and ultimate high performance. Each of the 52 pin spots (26 for each room) have an adjustable six-foot radius beam that is easily controlled and programmed to provide an elevated performance for the projection mapping.
W South Beach also offers three renovated studios that can each hold up to 60 people. The studios are equipped with 75-inch LCD monitors, wireless internet and HDMI connectivity, Ensenio Hotel TV channel for leisure viewing, and dimmable soft white LED and recess lighting. The three studios can be combined into one larger space as needed.
More on the Property
W South Beach opened its doors on Collins Ave in 2009. In November 2020, the property underwent a $30 million renovation, which included the hotels 357 accommodations, the Away Spa, and its two swimming pools, WET and Mini WET.
Programming includes weekly cigar tastings with General Manager Rick Ueno, cocktail and cooking workshops, live music, fitness offerings by celebrity gym DOGPOUND and Ahana Yoga, which hosts wellness workshops covering chakra balancing and activation, breathwork, ayurveda, sound healing, and new/full moon ceremonies. The hotel also offers South Beach’s only rooftop basketball court and tennis court, SWISH & SWING.
Italian eatery RWSB (Restaurant W South Beach) is run by Italian chef Vincenzo Borriello. The indoor-outdoor restaurant is open for breakfast, lunch and dinner daily and offers an array of classic dishes with local produce, fresh fish and signature pastas. The hotel’s outdoor craft cocktail outpost, IRMA’s, was given a new look by Urban Robot in 2017 with reclaimed materials by Hurricane Irma. The LIVING ROOM BAR offers an impressive mixology program run by Lucas Winkler. For those looking for authentic Beijing cuisine, the opulent MR CHOW is a must, off the hotel’s lobby.
Hotel guests additionally receive complimentary access to Bass Museum, as well as a dedicated W Insider, available 24/7, who will take care of whatever, whenever during their stay.
Related Stories
GMCVB Launches New “Find Your Miami” Brand Campaign
Miami Beach Convention Center Hosts Safety and Security Training
Hyatt Regency Jacksonville Offers Sustainable Groups Initiatives