Greater Miami CVB Launches New “Find Your Miami” Brand Campaign

The Greater Miami Convention & Visitors Bureau (GMCVB) has unveiled its new “Find Your Miami” and “Miami Beach Find Your Wave” multimedia marketing campaigns, inspired by Miami and Miami Beach’s culture, art, music and diverse neighborhoods.

A comprehensive brand strategy has led to a new marketing and advertising campaign targeting the local, national and international markets to showcase content that inspires travel. The campaign will be promoted through multiple media channels and mediums, utilizing extensive marketing and advertising tools such as print ads, display banners, interactive mobile/desktop display ads, online video ads, social media hashtags, a dedicated URL,, as well as emails and promotional buys.

The “Find Your Miami” campaign introduces a fresh, captivating concept centered around a creative fusion of unique words. The GMCVB also created the “Miami Beach Find Your Wave” track to leverage the unique leisure aspects of a beach destination as well as home to the Miami Beach Convention Center.

The creative elements of “Find Your Miami” are reflected through a thought-provoking play on words asking the ultimate question … “Who do you want to be?”

  • Be Artventerous. Miami is a gateway of exploration. Enjoy the colorful neighborhoods like a local, discover hidden tide pools Bayside, and catch sunsets in the sand. Meet friends, have a date night, or grab colleagues to join the fun and experience authentic cuisine, live music and nightcaps that might end at a domino table.
  • Turn the walkways into runways because it’s all about Celovebration. Join a collective party as you stroll Greater Miami and Miami Beach’s distinct neighborhoods. Begin the day with conversation and cafecito at one of the destination’s infamous bodegas, discover a Bib Gourmand hidden patio for lunch, indulge in a spa afternoon and wind down with a mango mojito under the stars.
  • Visit Greater Miami and Miami Beach’s art museums, private galleries and expansive “art in public spaces” which debut new collections every year at Art Basel, North America’s biggest contemporary art fair. Top an extraordinary day with a Deluxious night at one of Miami’s many Michelin-starred restaurants and enjoy an exclusive prix fixe tasting menu by celebrity chefs.
  • Fitnescape: Get away from the everyday routines with a fitness retreat. Greater Miami offers visitors a space where they can engage in swimming, biking, running, and diving into every sport you can fill your days with while relaxing in natural surroundings.
  • Far from routine, Greater Miami and Miami Beach’s inspired meetings and conventions begin with morning yoga or a run along the boardwalk. Turn up the volume on a Symposiyum conference where linen and print dresses replace dark suits. End the evening with ocean-to-table cuisine and dance the night away along some of the best salsa bands in the country.

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