Visit Atlantic City, which rebranded from Meet AC earlier this year, has launched its newly redesigned website.
The website was designed in collaboration with Simpleview and serves as a platform to showcase Atlantic City, highlighting the numerous activities, attractions and experiences available in the destination while offering intuitive tools to help meeting planners achieve their goals.
The new website has an updated homepage with prompts to help meeting planners navigate the page seamlessly, creating a cohesive and user-centric experience. Updates include visually appealing slider features with upcoming conventions and entertainment events; clickable tiles where planners can instantly access detailed information about attractions, events, meeting venues and more; icons that list the advantages that sets Atlantic City apart from other destinations; and a blog and press release section complete with images and accessible buttons for further exploration. Additionally, users will find a section highlighting Atlantic City’s numerous accolades, helping meeting planners to see the recognition the destination has earned.
Beyond the homepage, users will continue to find a user-friendly interface and intuitive navigation. With the new trip builder feature, planners can access relevant information to create a personalized experience. Users can add attractions and select events they’d like to attend by clicking on the hearts in the listings and saving to their favorites. With header navigation, users will find everything from weather icons, allowing planners to plan events in Atlantic City accordingly, rain or shine, and a red “Request for Proposal” (RFP) button where planners are directed to upload or fill out the RFP form to quick links to the Group Tour, Atlantic City Sports Commission and Atlantic City Film microsites and easy access to Atlantic City’s social media accounts where planners can stay connected with the latest updates around the destination.
Footer navigation equipped with language options, a planner’s guide button, a convenient link to subscribe to the Visit Atlantic City newsletter and a content listing page highlighting venues, hotels, events and attractions round out the website enhancements.
In addition to Visit Atlantic City’s newly redesigned website, a more streamlined sports microsite is on the way, where sports event planners will soon have an enhanced platform showcasing the range of sporting facilities that Atlantic City has to offer.
For more information, visit www.visitatlanticcity.com.
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