Visit Anaheim Slated to Host Nearly 150 Events in 2024

Visit Anaheim has confirmed 148 conventions, meetings and events for 2024, which are projected to bring more than $1.5 billion in economic impact to the local community. Combined, these 50 conventions at the Anaheim Convention Center, 77 meetings and 21 events will generate an estimated $15 million in tourism occupancy tax (TOT) revenue for the city.

These conventions, meetings and events will welcome over 947,000 attendees to Anaheim while contributing 610,000 room nights at local hotels. One of Visit Anaheim’s largest clients, the National Association of Music Merchants (NAMM), is kicking off the year with 75,000 attendees and nearly 25,000 room nights—surpassing last year’s figures. This year’s NAMM show is estimated to bring $120 million in economic impact to Anaheim because of attendees dining, shopping and entertaining while in town.

“We’re thrilled that NAMM has called Anaheim home for nearly 50 years,” said Ronnie Collins, senior vice president, sales and services, Visit Anaheim. “Now that they’re back to their regular programming in January for the first time since 2020, we anticipate a high impact event, building on the rich history and vibrant musical community that they’ve nurtured here in Anaheim.”

Hosting an average of one million attendees a year, the Anaheim Convention Center is a vital city asset, responsible for generating year-round tourism. Other notable conventions returning to the Anaheim Convention Center this year include Natural Products Expo West, WonderCon, VidCon, D23 and more.

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