Colorado Convention Center Opens for Business

The Colorado Convention Center (CCC) has announced the completion of its expansion, signaling to the global convention industry that the facility is now open for business. 

Located on the roof of the existing building, the expansion of the CCC includes the new 80,000-square-foot Bluebird Ballroom that can be split into 19 rooms of varying sizes, allowing for a range of configurations. It’s the largest multifunction ballroom in Colorado, with the capacity to host more than 7,500 attendees for a general session or 4,600 guests for a catered event.

The expansion also includes 35,000 square feet of wrap-around pre-function concourse space with floor-to-ceiling windows, providing new areas for between-the-meetings networking. The third highlight of the renovation is a 20,000-square-foot rooftop terrace.

New features of the expansion include various technology improvements and integration with the existing building, providing easy access to its 600,000 square feet of exhibit space, 105,000 square feet of meeting space, two existing ballrooms of 50,000 square feet and 35,000 square feet, respectively, and the 5,000-seat Bellco Theatre.

Already a key economic driver for the city, the CCC upgrades are expected to generate an additional $85 million in annual economic impact. Denver’s Department of Transportation and Infrastructure delivered the $233 million CCC expansion in partnership with design and construction contractor Hensel Phelps, designer TVS, program management consultant Rider Levett Bucknall, Denver Arts and Venues, Visit Denver and convention center operator ASM Global. A total of 66 minority- and women-owned businesses contributed to the project, accounting for 22 percent of design participation and 17 percent of construction participation.

The first group to occupy the space will be the National Science Teaching Association group in March 2024. The new rooftop expansion is already paying off, the CCC says, with 14 future groups noting that they wouldn’t have booked Denver without the additional meeting space, garnering nearly $200 million in economic impact, with many more groups looking at the venue.

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