Alexandria, VA, Unveils New Meetings Program

Known for its historic charm and vibrant waterfront just minutes from Washington, D.C., Alexandria, VA, has unveiled a new meetings program, “Unlock ALX Perks.” This initiative aims to "redefine" its event experiences, delivering advantages to both meeting planners and attendees who also want a convenient location serviced by three major airports, Amtrak, Metrorail and more.

“Unlock ALX Perks” introduces an array of exclusive benefits, discounts and experiences, best suited for small and midsize gatherings. The three-tier system is designed to cater to specific meeting or event needs. The packages are inspired by landmarks in Alexandria, VA, infusing a touch of local charm. Those include:

Tier 1: “The Spite House” (20 to 50 room nights)

  • Two percent guestroom rebate
  • 20 percent off room rental
  • 10 percent off AV
  • Two destination welcome bags
  • 15 percent off destination experiences

Tier 2: “The Carlyle House” (51 to 100 room nights)

  • Three percent guestroom rebate
  • 30 percent off room rental
  • 15 percent off AV
  • Five destination welcome gifts
  • 15 percent off destination experiences

Tier 3: “The Market Square” (101 to 250 room nights)

  • Four percent guestroom rebate
  • 40 percent off room rental
  • 20 percent off AV
  • 10 destination welcome bags
  • 15 percent off destination experiences

To avail of the program, meeting planners can book with the dedicated sales team. RFPs must be submitted by March 31, 2024.

Alexandria’s hospitality scene continues to flourish with the introduction of new hotel openings. Following the spring 2023 debut of Hotel AKA Alexandria, the city is preparing for the grand opening of Hotel Heron in spring 2024. Hotel Heron features 134 guestrooms and a range of modern amenities. These additions underscore Alexandria’s commitment to providing top-tier accommodations for trade professionals and event planners.

For more information, visit

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