VisitBritain Announces First-Ever Association Conference in 2024

VisitBritain has announced that its first-ever Association Conference will take place at the Edinburgh International Conference Centre (EICC) February 5–7, 2024. The VisitBritain Association Conference 2024 will see invited association meeting planners who organize conferences across the world connect in person with professional suppliers and decision-makers from British nations and city convention bureaus.

Hosted in partnership with MeetEngland, Meet in Wales and VisitScotland Business Events, the event will focus on how conferences can generate meaningful “impact beyond the plenary.” Delegates will be able to explore how cities, associations and their key stakeholders can define and execute valuable objectives to deepen the positive impact of a congress, maximizing the opportunity of bringing people together to create shared value.

There will also be an opportunity for attendees to connect, discover and learn about the three British nations and partner cities in person. Throughout the conference there will be workshops and panel sessions to discuss future business needs and showcase the intellectual capitals, services, and venues available across Britain. Attendees will also be invited to several networking opportunities including a gala dinner that will take place at the National Museum of Scotland.

Lyndsey Rafferty, senior association manager for Convention Edinburgh, said: “We are so pleased that Edinburgh has been chosen as the host city for VisitBritain’s first Association Conference, and together with our partners in the city, we look forward to welcoming the attendees to Scotland’s capital and the EICC in February. Edinburgh is a brilliant business events destination—with its pioneering history and modern culture, it is a place to connect, collaborate and be inspired.”

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