Antwerp Convention Bureau revealed its proactive international offering and brand at IBTM. Following an in-depth review and collaborative work with buyers, industry specialists, destination experts and marketers, Antwerp Convention Bureau has showcased its focus on the proactive development of international inbound conferences for the destination.
“When you come to Antwerp, ‘the city is your venue.’ In Antwerp, you don’t just rent a venue or book a hotel, you embrace an entire city. Every street, park and restaurant becomes part of it. Thanks to the city’s intimate size, but also thanks to our welcoming and flexible mindset, congresses can resonate beyond the conference room,” said Tadeja Pivc Coudyser, CEO of Antwerp Convention Bureau during the preview of the city’s new international offering and brand at IBTM in Barcelona.
Positioning itself as an intimate and versatile city with a focus on the delivery of custom-fitted event solutions, Antwerp aims to stand out from its competitors, as it makes the most of the fact that the city combines modern infrastructure, a compact and accessible offering and a rich history at the center of world trade.
Using “The City is Your Venue” as the message for a core part of its future activity, The Antwerp Convention Bureau team will target international organizations looking to bring conventions, meetings and events to the city, with a particular focus on the association sector. Besides proactively marketing the city, the team at the CVB will also support association and corporate organizers throughout the life-cycle of any event they bring to the Belgian city.
In the past year, Antwerp Convention Bureau has helped the city generate new conference and event business, including more than 20 large events (500-plus people). Over the next three years, these will see more than 21,000 people visit the city.
For more information, visit www.antwerpconventionbureau.be.