The Bloomington Convention and Visitors Bureau has announced a new brand for the city’s official destination marketing organization: Bloomington, Minnesota Travel & Tourism. The new name and brand expression will be implemented in strategic phases over the next several months, President and CEO Bonnie Carlson said.

“This is an exciting day for Bloomington, Minnesota. Our new brand evolution has been the result of a months-long strategic planning process in close collaboration with our board, community leaders and other key stakeholders,” said Carlson. “With our revamped look and feel, we now feel more empowered than ever to pursue our mission of inspiring travelers to visit Bloomington so that they may experience our world-class experiences and trademark Minnesota hospitality first-hand.”

Designed in partnership with Minneapolis-based firm Duffy, Bloomington’s new visual identity symbolizes how the city is bursting with energy while remaining grounded in its signature approach to customer service. Putting the consumer traveler first, Carlson said that the organization aims to deliver all that Bloomington, MN, has to offer to its core audiences, from family-oriented visitors to planners of corporate meetings, conventions and sporting events.

Known as the home of the Mall of America and several Fortune 500 companies, Bloomington and its surrounding area have several upcoming marquee events that will prominently display the new brand. In addition to a range of meetings, conventions and events, Bloomington, along with Minneapolis and Saint Paul, will play host to major events such as the NCAA Big 10 Men’s and Women’s Basketball Tournaments in March, the NCAA Men’s Frozen Four Hockey Tournament in April, the U.S. Gymnastics Olympic Team Trials in June and the U.S. Amateur Golf Tournament in August.

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