The U.S. Travel Association has announced the addition of Ishma Haider as vice president, group travel, a new position that will bolster the association’s work to increase group/meetings travel to and within the United States.
“Investing in group travel and strengthening our role in this critical segment of the travel economy is central to U.S. Travel’s future focus, and we welcome Ishma to the team to lead this effort,” said Geoff Freeman, president and CEO of the U.S. Travel Association. “Her accomplishments in convention marketing and her deep understanding and passion for the meetings segment will help drive increases in group travel that will benefit communities and travel businesses nationwide.”
“It is an exciting time to join U.S. Travel and, working collaboratively across the industry, help the group meetings segment thrive,” said Haider. “I look forward to engaging with U.S. Travel members and the Meetings Mean Business Coalition to leverage their collective reach and help this segment continue to grow.”
Haider joins U.S. Travel from Visit Orlando where she served as director of convention marketing for nearly four years and successfully drove year-over-year increases in group travel. Prior to Visit Orlando, Haider served on the national meetings and events team at Caesars Entertainment, securing large conventions and elevating Caesars’ position within the meetings industry.