Mills James Now Offers Holographic Technology

Event media company Mills James is now offering companies the ability to use holographic displays as part of their events. Proto is a hologram unit that can project anyone anywhere—live or pre-produced in three dimensions. Proto Inc. (formerly PORTL) is touted to be the world’s first two-way, interactive holographic communications platform available to hospitality businesses through Mills James

“Proto can change the way event-goers interact with speakers and how hotel guests engage with management or the brand,” said John Watts, VP of technology, Mills James. “The possibilities are truly endless. Proto can be used for speeches, event appearances, tradeshow booth displays, to share safe-stay messaging, upsell services, address guest concerns, promote restaurant specials, display retail items, and much more. Because Proto is interactive, people beamed live to the unit can respond to those in front of the box if desired.”

Proto features a back-lit cubicle and a large transparent LCD screen, making it look like someone is in the box. The live-beaming technology is the brainchild of David Nussbaum, CEO of Proto, who at the onset of the pandemic realized: “If you can’t be there, beam there.” Today there are more than 200 Protos worldwide, primarily used in retail establishments and shopping malls. All it takes to communicate with someone in the box is an internet connection of 15 Mb to 20 Mb per second. Speakers can be filmed wirelessly via smartphone and the Proto app, then beamed wirelessly into the Proto box.

“Proto” means “first,” and the name reflects that the company was the first to build a two-way, interactive holographic communications platform. Proto was the first to: beam patients into a major medical center for education; introduce a new product in another country without traveling; present a volumetric NFT display; facilitate live interviews on a major TV network during the Super Bowl;·and allow consumers to become a hologram with just a smartphone.

“Mills James’ mission is to transform how hotels, convention centers, and Fortune 500 corporations view their AV partner,” Watts said. “Our partnership with Proto will enable us to raise the bar even higher on AV services,” he added.

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