The U.S. Travel Association revealed numbers that indicate a strong return of international travel buyers and media ahead of IPW—the annual international trade show of the association—which will be held in Orlando, Florida, June 4-8. Ten weeks out, registrations by international buyers and media have nearly doubled last year’s international delegate count.
As of March 25, 712 international buyers and 364 media from 62 countries have registered to attend IPW. With the addition of 280 domestic buyers and 70 domestic press, more than 1,400 international and domestic buyers and media are registered for IPW 2022. Nations sending the largest international delegations in 2022 include the U.K., Brazil and Canada. With registration remaining open, the number of global participants is expected to continue to increase.
“The message these numbers tell us is: The travel world is ready to return to the United States,” said Malcolm Smith, general manager of IPW. “If the recovery of international visitation is at all important to your destination or business, do not miss this year’s IPW.”
A forecast of international arrivals from U.S. Travel projects that 52 million people will visit the U.S. in 2022 (up 144 percent from 2021) and 68 million will visit in 2023 (up 30 percent over 2022).
IPW is the country’s leading international inbound travel trade show, driving $5.5 billion in future travel to the United States. At IPW, travel buyers (including international tour operators, wholesalers and receptive operators) meet face-to-face with sellers of U.S. travel product (representing accommodation, destinations, attractions, retail and transportation companies) to transact future travel business.
The premier sponsor of IPW is Brand USA and American Express is the official card of IPW. Host city official tourism association Visit Orlando is a platinum sponsor.
For more information, visit www.ipw.com.
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