FCM Meetings & Events (FCM M&E), the global meetings and events division of FCM Travel, has announced the launch of its Strategic Meetings Management (SMM) solution, designed to empower businesses with unparalleled meetings management capabilities.
Unveiled at London’s Strategic Meetings Summit and set to go live in the U.S. at the end of October, this comprehensive framework is designed to transform how organizations manage their meetings programs, ensuring they realize strategic ambitions while navigating increasing complexities. SMM is a structured approach to meetings management that enables organizations to gain visibility, control and compliance. By fostering these elements, SMM transitions meetings from being unmanaged cost centers to strategic sources of advantage.
FCM M&E’s scalable SMM solution elevates businesses at any stage of their meetings program development, whether starting locally or scaling globally—suitably filling the specific mid-market gap that MICE operators have long underserved.
“Our new offering is unparalleled in its scalability and structure. The framework is based on the principles of clarity, consistency, differentiation, focus, and scalability,” said Simone Seiler, global general manager, FCM M&E. “Equipped with the essentials needed for effective meetings management, the solution has visibility, compliance, operational grip, cost control, stakeholder engagement, and strategic insights.”
FCM M&E has structured its solution to evolve alongside the client’s desired capability:
- Meetings Essentials – This foundational offering introduces visibility and compliance measures, centralizing meeting activity to tame chaos. It includes features such as designated account management, strategic onboarding sessions, venue finding tools, and standardized reporting dashboards.
- Meetings Enablement – As clients progress, the program matures to coordinate delivery, fostering consistency, cost-effectiveness, and alignment across functions. Organizations can benefit from centralized operations, formalized supplier strategies, and enhanced stakeholder engagement.
- Meetings Intelligence – This enables meetings to be turned into strategic assets that inform business decisions through optimization and benchmarking. Customers will benefit from leveraging intelligence to enhance performance and decision-making, allowing meetings to be turned into a strategic advantage.
“Our solution stands out in the marketplace due to its ability to offer agile, structured meetings management capabilities that challenge legacy models,” said Gabriella Antoniotti, business leader, Americas, FCM Meetings & Events. “By filling the industry gap with its clearly defined strategy and agile structure, we’re best-placed to seize significant multi-market opportunities, demonstrating ourselves as the preferred choice for businesses seeking a real, alternative edge in meetings management.”
While competitors are constrained to traditional approaches, FCM M&E presents an adaptable, scalable, and client-centric solution that can swiftly meet the evolving demands of the meetings management landscape.
For more information, visit www.fcmtravel.com.
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