Wyndham Hotels & Resorts Breaks Ground for New Extended-Stay Brand

Wyndham Hotels & Resorts has announced the first groundbreaking of its new extended-stay brand in Plano, Texas. The all new-construction brand, operating under the working title “Project ECHO,” is seeing great momentum with 72 hotels in the development pipeline as of the end of the second quarter.

“This new development will offer a modern, extended-stay product with all the conveniences of home for both leisure and business travelers visiting north Texas,” said Ian McClure, CEO, Gulf Coast Hotel Management. “We were attracted to Wyndham for this project due to their expertise, and how this new brand is custom-designed with the developer in mind.”

The purpose-built, 124-room “Project ECHO” prototype requires just under two acres of land, has a highly competitive cost per key and features multiple characteristics that separate it from traditional economy brands. Coming in at just over 50,000 square feet—nearly 74 percent of which is rentable—individual rooms average 300 square feet. The rooms consist of single- and two-queen studio suites with kitchenettes and efficiently designed public spaces—a lobby, fitness center and guest laundry—that help to limit labor needs.

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