Wyndham Hotels & Resorts has announced the acquisition of the Vienna House brand from Berlin-based HR Group for €44 million ($44 million). It becomes the 23rd brand to be added to Wyndham's portfolio, thus bolstering its upscale and midscale portfolio with approximately 40 hotels and more than 6,000 rooms.
The HR Group will continue to own or lease and operate existing Vienna House hotels under long-term franchise agreements with Wyndham. The move enables Wyndham to grow the Vienna House brand by leveraging Wyndham’s marketing scale and franchise expertise, while allowing HR Group to focus on its core competencies as an owner and operator of strategic real estate across Europe. Upon closing, the Vienna House brand will become part of Wyndham's portfolio of brands and will be known as Vienna House by Wyndham.
The acquisition of the brand adds 28 hotels in Germany alone, further cementing Wyndham’s foothold in one of its largest European markets with 120 franchised hotels and more than 19,000 rooms, while also expanding across surrounding countries. Together with Wyndham's current presence in Europe, the combined portfolio of more than 400 hotels in more than 30 countries will provide business and leisure travelers an expanded offering of branded hotel options across the region.
“Europe continues to present accelerating growth for the travel sector with strong demand steadily bouncing back across leisure and business,” said Geoff Ballotti, Wyndham Hotels & Resorts' president and chief executive officer. “Vienna House's guest-centric culture, strong brand recognition and ambitious brand development plans align with our distribution goals, making it a perfect match to continue our international growth and reinforces our position and commitment to the region.”
Vienna House is a renowned hospitality brand across Europe catering to a wide demographic of business and leisure travelers, with a portfolio of high-quality hotels, including both Vienna House and Vienna House Easy hotels, located in many sought-after destinations across Europe, including Berlin, Munich, Prague, Krakow, Bucharest and more.
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