Wyndham Continues Expansion Across EMEA

Wyndham Hotels & Resorts continues its growth trajectory across Europe, Middle East, Eurasia and Africa (EMEA), reaching over 550 hotels across the region through a number of openings in the year, and a strong line-up of property launches expected in the coming months.

In Europe, Wyndham furthered its footprint in Germany, one of its largest European markets with over 130 hotels, with the opening of Ramada by Wyndham Essen, Wyndham Garden Munich Messe and Super 8 by Wyndham Koblenz, besides expanding its Trademark Collection brand with two hotels in Düsseldorf.

Earlier in the year, Wyndham entered Poland for the first time through the launch of the upscale Wyndham brand in the city of Wroclaw. The rapid expansion in central Europe was accelerated by the acquisition of the Vienna House brand, becoming Wyndham’s 23rd brand, which added approximately 40 upscale and midscale hotels across the region.

Wyndham’s expansion in Europe included the debut of some of its iconic brands in more countries, including the stylish TRYP by Wyndham Corfu Dassia (Greece), Wyndham Garden in Florence (Italy) and a new Trademark Collection in Porto (Portugal). The Ramada by Wyndham brand also saw a large number of openings with new hotels in Slatina (Romania) and Murcia (Spain) amongst other destinations.

In Turkey, Wyndham cemented its position as the largest international hotel company by the number of properties with 10 additional openings, including central locations in Istanbul, Antalya and additional hotels in Ordu, Samsun, Rize, Mersin and Erzurum.

Europe continues to present accelerating growth for the travel sector with strong demand steadily bouncing back across leisure and business. The overall industry continued to rebound during 2022, driven by domestic and intra-European trips, recovering transatlantic inbound travel and a strong summer period.

In the Middle East, Wyndham continued to bring more accommodation options to Dubai, with the launch of Wyndham Residences in the Palm Jumeirah. In the first half of 2022, the total number of guests within the overall U.A.E. hotel industry increased 42 percent year-on-year to reach 12 million, driven by “The Expo 2020 Dubai” and sustained by football’s biggest sporting event in Qatar, where Wyndham opened the 278-key beachfront Wyndham Grand Doha West Bay Beach, as well as Ramada by Wyndham Doha Old Town. The company also recently opened the 189-key Ramada by Wyndham Riyadh King Fahd Road, its 13th hotel in Saudi Arabia.

In India, the company surpassed its 50th hotel mark, with new openings such as Ramada by Wyndham Gangtok Hotel & Casino Golden, Ramada by Wyndham Station Road Katra and Ramada Encore by Wyndham Siliguri Sevoke Road. The overall hospitality industry continued to deliver robust leisure demand in India in 2022, with business travel picking up steadily in the second half of 2022.

Other EMEA highlights include continued growth momentum in Georgia with the launch of Tbilisi Chambers and the Grigoleti Beach Resort, both part of the Trademark Collection by Wyndham, as well as the opening of Ramada by Wyndham Tbilisi–a 125-key hotel set in the heart of the capital’s city center–in addition to further growth in Azerbaijan and Kazakhstan.

Some additional hotel openings expected in the coming months include:

  • Openings in Turkey, with four new hotels in Istanbul alone, including Days Hotel by Wyndham Istanbul Esenyurt, and further expansion in Anatolia with an additional hotel in Konya
  • New additions to the Trademark Collection in Athens (Greece), Mainz (Germany) and the ski resort town Razlog (Romania)
  • A 212-key Wyndham property in Bukhara, one of the most ancient and culturally rich cities in Uzbekistan

In 2022 Wyndham launched several new initiatives to support demand to its network of hotels, including the global expansion of the Meetings Collection, a carefully curated collection of aspirational hotels and resorts in meetings destinations, making it simple, easy and rewarding for planners to organize multiple, multi-year meetings. The company also introduced the Road Trip Planner, the latest digital innovation to its mobile app, providing travelers with a new interactive booking tool to plot their next trip in minutes.

For more information, visit www.wyndhamhotels.com.

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