Hyatt’s New Brand Coming to Memphis

Hyatt Hotels Corporation has announced the summer debut of the 136-key Caption by Hyatt Beale Street Memphis in Tennessee. The opening also marks the launch of the group’s new brand, Caption by Hyatt. Caption by Hyatt Beale Street Memphis will be integrated into the historic main building of Wm. C Ellis & Sons Ironworks and Machine Shop, one of the earliest and longest-running businesses in the city. The building will house the hotel’s ground and second floors, and a new 136-guestroom tower will offer views of the Mississippi River and Memphis skyline.

Sustainable initiatives, including prohibiting zero single-use plastics, placing hydration stations on every floor and utilizing materials with recycled content and materials that improve with age and use will be incorporated throughout.

From caption bubbles that lead to hydration stations, to wall illustrations showing guests where to hang and store their belongings, spaces will be designed to directly answer questions and highlight important features of the property. The multi-functional lounge space, Talk Shop, will offer a reimagined arrival experience. Guests will enjoy a lively welcome area, all-day lounge and workspace, coffee shop, eatery, grab-and-go artisanal market and cocktail bar.

The experience will also have a streamlined check-in, mobile key, and mobile-order food service. Guests will also have access to room keys in Apple Wallet, which enables World of Hyatt members to tap their iPhone or Apple Watch to unlock guestrooms and key card-protected common spaces including gyms, pools, and elevators. Talk Shop will also include a patio and beer garden with open fire pits and exposed brick that will be incorporated into the building’s historic, decorative façade on Front Street. The all-day Hearth Bar will offer an assortment of locally baked breads and delectable spreads.

Each Caption by Hyatt hotel will offer a bold guestroom design that has a work-and-play seating area and a functional bathroom design. Guestrooms will use repurposed non-traditional materials, modular closets and work-play lounges with accessible power outlets. The bathrooms have industrial barn-inspired doors that slide open to reveal custom Memphis-themed wall coverings, enclosed walk-in rain showers, large vanities with ample lighting and counter space for makeup, shaving kits and toiletries.

Set to be located in metropolitan and downtown markets, besides lifestyle mixed-use developments, additional upcoming Caption by Hyatt properties include: Caption by Hyatt Shanghai Zhongshan Park (opening early 2023); Caption by Hyatt Namba Osaka (opening 2024); Caption by Hyatt Kabutocho Tokyo (opening 2025); and Caption by Hyatt Ba Son Saigon (opening 2025).

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