Registration for IMEX Frankfurt, which is slated to be held from May 23–25 in its long-established home, Messe Frankfurt, is now open. This year’s edition will reflect many of the major shifts and changes in the meetings and events industry globally. For one: As a buying force, the Chinese market is back and Asia in general is booming, driving event demand, locally and internationally. The big tech companies in Korea are one of several factors behind this growth.
International hotel groups plus smaller boutique hotels will be making their presence felt on the show floor, many introducing new service offerings or properties. Host city Frankfurt has also added to its hotel portfolio with new openings including the Scandic Hafenpark and B’Mine, the first WorldHotels Crafted Collection hotel in Germany.
The IMEX 2023 Talking Point, “Human Nature,” is the backbone of the show’s four-day education program and several on-site activations, both from IMEX and partners and sponsors.
Specialist buyer events take center stage on May 22, with programs such as “Association Focus,” “Agency Directors Forum” and “Exclusively Corporate.” All have been designed to provide market sector insights, knowledge and guidance fit for the business reality of 2023 and beyond.
New co-located events for 2023 include “MICE Impact Academy,” an invite-only education event for German planners, and ELX (Event Leaders Exchange), a two-year old community of senior event corporate event leaders from 3,000-plus headcount organizations with $3-plus billion annual revenue, or who run more than 700 events per year.
Of its six education tracks, one is brand new. “Event Marketing” recognizes the increasing need for event planners to have marketing expertise and especially to understand how digital marketing continues to influence event design and customer journeys. “Business Practices” will address evergreen commercial skills, such as contract negotiations and also encompasses “Event Planner Toolkit” sessions. A “People and Planet” track will cover equity, diversity and inclusion (EDI), professional and personal development, leadership, culture and engagement, wellbeing and sustainability.
IMEX has redesigned its online registration process for its shows. With a focus on improved marketing tools and business insights for exhibitors, to more and better connection opportunities for all attendee types, the new process means every participant now has their own IMEX account for both shows. Pre-scheduled appointment functionality has been enhanced while the IMEX app has also been improved. The result is a faster online experience, intended to connect buyers and exhibitors to each other in a way that boosts both business and networking returns.
For more information, visit imex-frankfurt.com.
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