Great Expectations and Optimism Ahead of FITUR 2023

With the 43rd edition of FITUR, the international tourism trade fair, set to take place at IFEMA Madrid from January 18 to 22, 2023, the organizers are optimistic about the five-day event. The increase in global tourism activity has put the industry on the road to recovery and opened a scenario of positive expectations.

FITUR is one of the leading international tourism fairs and is important in its role as a hub for Latin America. It is already working on the configuration of a top-level global event. It will bring together the best tools and an entire offer aimed at showing professionals the latest trends, with a special focus on sustainability and innovation.

FITUR 2023's offer will be strongly marked by specialization, represented throughout its different sections, such as: FITUR Know-how and Export, focused on internationalization; Fiturtechy, with cutting-edge topics such as big data and artificial intelligence; FITUR Talent, with an emphasis on professional training in the tourism industry; FITUR Screen, which will address the link between tourism and audiovisual equipment; FITUR LGBT+, focusing on destination diversity and the LGBT segment; FITUR Cruises, dedicated to the cruise industry; FITUR MICE, a meeting point for meetings tourism; and FITUR Next, promoting sustainability. Other relevant sections include FITUR Woman and FITUR Lingua. FITUR will also continue its hybridization formula through FITUR LiveConnect.

Guatemala will be the partner country at one of the most important editions of FITUR, where it will boost its brand image on international markets.

According to the Guatemalan Tourism Institute (INGUAT), joining forces with FITUR, as a Partner Country, constitutes a broad international platform that will showcase Guatemala as "amazing and unstoppable, in line with its objective of positioning the country's main tourist attractions at a global level."

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