Glisser, the enterprise-focused technology platform for meetings and events, has signed a strategic partnership agreement with American Express Global Business Travel (Amex GBT). Glisser will utilize the global resources of the Amex GBT team—which provides software and support services to manage travel, expenses, and meetings and events—to service the needs of its global client base. This currently includes organizations such as Pfizer, ASOS, Becker and the NHS.
Glisser was formed in 2014 and was originally focused on delivering audience engagement technology for in-person meetings and events. In March 2020 it pivoted into the burgeoning virtual events space in response to the global pandemic, and now delivers enterprise-grade SaaS technology to cover the full spectrum of event formats. Glisser’s platform leads the industry in terms of scalability and customization, through its Software Development Kit (SDK).
As part of the agreement, Glisser will provide both strategic and technical support to Amex GBT clients as they look to extend the reach of their physical events and provide engaging virtual and hybrid experiences. Glisser will host a series of exclusive webinars to educate and inform on best practice formats for both virtual and hybrid events.
Michael Piddock, CEO of Glisser, said: “We’re excited by the global potential of this partnership and the joint value we can provide to the clients of both businesses. We look forward to collaborating with the Amex GBT team—not just from the perspective of our software—but also alongside them strategically to help our shared clients on their sustainability journeys and ESG commitments.”
For more details, visit www.glisser.com.
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