The Miami Beach Visitor and Convention Authority (MBVCA) has unveiled a new, immersive destination tour app, EXP Miami Beach Tours. The app is an insider guide with the best ways to experience Miami Beach from sunrise to sunset and beyond, inviting users to explore curated art and architectural tours crafted by city experts. The application is available on Apple and Google.
“Our new take on travel planning through the EXP Miami Beach Tour App welcomes visitors with a selection of virtual journeys, allowing them to explore options prior to arrival and to discover unique and hidden itineraries in real time when in market,” said Steve Adkins, chairman of the MBVCA. “Understanding user behavior, it was key for our development team to deliver an interactive option for those looking to immersive themselves in activities representative of Miami Beach’s arts + culture community.”
The EXP Miami Beach Tour App offers four marquee itineraries including “Art in Public Spaces,” “Hidden Art,” “A Day Inside Miami Beach Architectural Wonders,” and “Public Art and Iconic History in Miami Beach.” A number of recommendations are in collaboration with guest curator and MBVCA board member, George Neary. He is an independent City of Miami Beach Tour Operator, owner of Tours R Us and local community art enthusiast. App users can follow his top picks and learn interesting facts about Miami Beach’s history and its evolving, design-forward position in the art and architectural world.
“Through research and focus groups, we’ve worked to create an intuitive tour experience that offers visitors self-guided tours created by those active in the art and design scene that allow them to discover Miami Beach at their leisure,” added Grisette Marcos, executive director of the MBVCA. “Showcasing specific landmarks and artistic areas of note in unexpected places, we invite visitors to become a member of our community through first-hand experiences they can find by downloading the new tour app.”
For more information, visit www.miamibeachvca.com.