The 11th edition of IMEX America, held from October 11-13 this year, heralded a welcome return to form for the global meetings, events and incentive travel industry. Speaking at the show’s closing press conference at the Mandalay Bay in Las Vegas, IMEX Chairman Ray Bloom announced an overall participation of 12,000 people, of whom over 4,000 were buyers, 3,300 of these attended on the show’s hallmark hosted buyer program.
Bloom explained that the 2022 edition was 45 percent bigger than last year due to an easing of travel restrictions plus 40 percent of returning exhibitors taking more booth space. Across the board, international exhibitors returned in strong numbers. Of those who doubled the size of their booths, 24 percent were from North America, 23 percent were hotel groups, 15 percent were European and 12 percent from Asia. Latin America and tech exhibitors also showed substantial increases.
Bloom said, “The size of this year’s show is obviously a function of many in the industry being able to travel and plan meetings again and to do so with certainty. It’s been a long time coming and, although we a produced a great show last year, this week felt like the big come-back we’ve all been waiting for.” He continued: “That’s not to deny that challenges remain. Equally, it seems buyers are being more discerning. We’ve heard they’re preparing RFPs in more detail and being more rigorous in their selection criteria.”
Bloom explained that exhibitors had reported long pipelines, with business being placed as far out as 2028. Tourism Ireland announced it had confirmed business to the value of €10 million during the show, while Destination DC landed a large event for the American Distilling Association in 2026.
Having welcomed the largest group of faculty members in the world to IMEX America, Bloom reminded his audience that IMEX purposefully gathers every corner of the global industry together. “We’re not just talking about buyers and suppliers from all corners of the world. Hundreds of students, our future leaders, have been here, learning and experiencing the industry first-hand and seeing it in full color. And IMEX together with IAEE invite faculty here too, delivering a program tailored specifically for them.”
Some of the big themes percolating through from corridor conversations and speakers included: service levels, contracts, wellbeing and mental health; the pros and cons of distributed workforces; Diversity, Equity, Inclusion and Belonging (DEI+B) and sustainability, both personal and environmental.
Carina Bauer, IMEX Group CEO, said: “The juddering, global halt of the pandemic may be behind us, but its lessons live on. And, having talked about disruption as a tool for business transformation for so long, we’re now seeing what that really means. Many of these lessons are positive, innovative and long overdue. From our A Voice for All program on Smart Monday, to Google Experience Institute’s NEU Project, we’re all invited to understand that events, and event designs, have excluded too many people for too long.
“Two concepts I take from this week are belonging and freedom of choice. The first is about making sure everyone feels welcomed–that they genuinely belong at our events and that our designs include them. The second is a call for planners to let go. To break free of over-scheduling and a ‘more is more’ approach. We need to put people first, give them more choice and pay more attention to what makes us all human. At its most basic, this means prioritizing healthy nutritious food, clean water, time for rest, space for unscheduled connection and plenty of daylight. Google’s Megan Henshall put it best: ‘Not only does the data show that belonging is good for business, but as designers we also need to do a better job of not asking people to leave their lived experience at the doors when they come to our events,” Bauer concluded.
For more information, visit www.imexamerica.com.
Related Stories
On-Site at IMEX: Amex GBT’s 2023 Meeting and Events Forecast
Mall of America, JW Marriott, Radisson Blu Enhance Experiences