New York City Tourism + Conventions has outlined its strategy to bolster business travel to the destination. Fall is historically a peak period for business travel. NYC expects to attract 12.1 million business travelers in 2023—an increase of more than three million over 2022 that accounts for approximately 19 percent of overall visitation. Association business remains strong, and the city is welcoming more meetings and events from the technology, financial and insurance sectors. NYC Tourism + Conventions continues to lead efforts to drive the growth of business travel with events and engagement throughout the third and fourth quarters of 2023.
“Business travel is essential to New York City’s full tourism recovery, historically accounting for 20 percent of visitation and 30 percent of spending,” said New York City Tourism + Conventions President and CEO Fred Dixon. “As we continue our efforts to engage business professionals across the globe through sales missions, conferences and major events, we’re seeing considerable growth among the business travel segment, a significant component of NYC’s tourism economy.”
NYC Tourism + Conventions’ upcoming events include hosting three FAM trips in the city for business event professionals from Europe, Brazil and the Asia-Pacific region (October 13–15); and exhibiting at IMEX America from October 17–19.
Participation in recently concluded events includes attendance at IBTM Americas in Mexico City (September 13–14); serving as a sponsor at the Latin America Meetings & Events Conference in São Paulo (September 25); and leading a delegation of 11 tourism member businesses on a European Sales Mission from (September 25–27).
“Hosting global sales missions and participating in major events such as IMEX America—our largest attended trade show as an organization—continues to support our goal of bringing more meetings, conventions and incentives to New York City, aiding the full return of the MICE segment,” said Jerry Cito, EVP, convention development at New York City Tourism + Conventions. “NYC offers a multitude of experiences for business event professionals, leading to higher-than-average attendance for events that select NYC.”
New York City welcomed over 56 million travelers in 2022, and remains on track to welcome 63.2 million visitors this year.
“There is no city like New York City, and we’re proud to be the destination for so many large-scale events from across the globe,” said New York City Mayor Eric Adams. “These large events are vital to our city’s continued economic growth, and there’s truly no place to host an event as vibrant, diverse, or appealing as New York City, so I invite all professionals to book their many unique events at spaces across the five boroughs. I just have one request for our visitors: spend money.”
For more information, visit www.nyctourism.com/makeitnyc.
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