Hyatt Regency Aruba Adds Director of Sales, Marketing and Events

Hyatt Regency Aruba Resort Spa and Casino, located on 12 acres of beachfront property on Palm Beach, has announced the appointment of Lanette Torres as director of sales, marketing and events. Torres has over 15 years of experience in sales and events management. She has had proven successes in maximizing hotel revenue through market analysis, sales strategies and initiatives, as well as brand development and marketing partnerships.

“We are thrilled to have someone with Lanette’s expertise and leadership skills join our team at Hyatt Regency Aruba Resort Spa and Casino,” said General Manager Gabriel Castrillon. “She brings with her a results-driven record and knowledge base that will help further advance our business and role within the region.”

Torres’ career in hospitality began in 2006 as a group sales manager at the Mandarin Oriental Miami where she established her extensive set of skills in strategic revenue planning and account procurement and management. Over the years, she worked with a variety of hotel groups including Accor Hotels, Hilton Hotels and Resorts, Morgans Hotel Group and Thompson Hotels before starting her career with Hyatt Hotels Corporation.

In 2015, Torres was appointed senior sales manager of The Confidante Miami Beach in the Unbound Collection by Hyatt, where she was responsible for the Northeast, Mid-Atlantic and international markets, in the corporate, incentive, SMERF and tour and travel segments. She was appointed director of group sales two years later. In 2021, Torres became the director of commercial services at The Confidante where she led sales (group and transient) and events (sales and planning) teams to achieve revenue goals for target segments.

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