The Driskill Hires New Director of Sales, Events and Marketing

Historic Texas hotel, The Driskill, has appointed Adreanne Lewis as director of sales, events and marketing. In this new role, the seasoned hospitality professional will lead the sales and marketing team working on behalf of The Driskill, which has 189 guestrooms and renovated suites; 18,000 square feet of flexible meeting space; and the popular Driskill Bar and 1886 Cafe & Bakery.

Working closely with General Manager Markus Puereschitz, Lewis’ responsibilities will include managing the 137-year-old hotel’s sales and meeting spaces for conferences, events and weddings while ensuring an enhanced experience for guests and customers through curated events, activations and brand partnerships throughout the year. Lewis will accelerate The Driskill’s position within the Austin marketplace through prioritization of creative problem-solving and collaboration with stakeholders.

Lewis brings a wealth of Austin-centric knowledge to the hotel, most recently from her time as director of event sales and services at the Fairmont Austin, where she led the pre-opening team of Austin’s largest hotel in 2018, later spearheading the hotel’s event strategy, revenue growth and community partnerships for the company.

Prior to moving to Texas in 2017, Lewis began her career in the hospitality industry serving seven years as the senior catering sales manager at the Pan Pacific Hotel in Seattle, followed by a position as the conference service manager at the 200-year-old Fairmont Olympic Hotel, also in Seattle.

Originally built by cattle baron Colonel Jesse Driskill, the hotel was conceptualized to be a luxurious hotel and showpiece for the once frontier town of Austin, meant to rival the palaces of other big cities. Since then, the property has undergone several upgrades with the most recent being a renovation of 14 guest suites on the historic side of the hotel, led by architecture firm Clayton Korte.

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