A recent survey of event planners conducted by etc.venues concluded that U.S.-based planners are showing eagerness to returning to live events this year and commitment to live events only in the future.
Despite the interest in live-only events in the future, 68 percent of the group now thinks that hybrid events will continue to be more common than before the pandemic. This, however, is down from 73 percent when asked in December and similar to 67 percent when surveyed a year ago.
Garrett Ronan, chief operating officer for etc.venues USA says, “The innate belief in live events among both U.S. and U.K. event planners is rising to the surface and the popularity of hybrid events is beginning to fade now that restrictions are being lifted. After trying virtual and hybrid events during lockdown and recognizing their benefits and limitations, the majority of planners are clearly keen to return to live events very soon.”
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