Group bookings across the industry’s largest portfolio of economy and mid-scale hotels will soon take minutes—not days—thanks to Groups360 and the roll-out of over 5,600 Wyndham hotels to the GroupSync Marketplace. The shift is a welcome change not just for traditional travel planners, but also for travel managers, particularly those in infrastructure-centric fields, such as construction and logistics, whose crews need to spend weeks if not months on the job, often with as little as 24 hours’ notice.
Through GroupSync, travel planners and managers can browse real-time rates and availability at participating hotels and directly book 10 to 50 rooms without needing to contact the hotel or engage in a traditional RFP. Meeting space for events can also be booked at hotels when needed and where available.
Wyndham’s collaboration with Groups360 is the latest in a list of efforts to help its hotels tap into a multi-year, infrastructure-related travel boom and what it believes is a $3.3 billion revenue opportunity for franchisees. Last year, the company expanded its global sales force by 25 percent and, more recently, deployed new tools to help sellers better identify and capture infrastructure-related opportunities for franchisees.
Groups360 and GroupSync are also a part of the company’s “Wyndham Business” program which, through a suite of tools and resources, aims to help make business travel easier for all. The program caters to small and mid-size business owners, travel advisors, travel buyers, meeting planners and more—all while offering discounted rates and exclusive perks.
The majority of Wyndham hotels in the U.S. are anticipated to be available for instant booking on GroupSync this week with the last remaining hotels expected to go live before end of month.
For more information, visit www.groupsync.com.
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