Jennifer Caldwell Named Director of Group Sales at Sheraton Dallas

Sheraton Dallas has appointed Jennifer Caldwell as the new director of group sales. Caldwell began her career with Marriott 21 years ago and joins Sheraton Dallas from her previous position as associate director of sales at Marriott Rivercenter & Riverwalk, where she led key members of the sales team and managed the Texas citywide market.

In her new role, Caldwell will be responsible for leading the property’s group sales efforts and building long-term, value-based customer relationships that align with and achieve booking and sales objectives.

Caldwell was recently awarded with accolades of Above Property Sales Leader of the Year in 2019 and Above Property Sales Team of the Year in 2019. Caldwell is said to have a deep understanding of the hospitality industry after working in sales and revenue management departments across Texas.

The largest hotel in North Texas, Sheraton Dallas has 1,841 guestrooms and over 230,000 square feet of flexible meeting and convention space, and is located in downtown Dallas right off the DART Pearl/Arts District station. The hotel features three food and beverage outlets: Open Palette, Draft Sports Bar & Lounge and Open Mkt. Grab ‘n Go. A large fitness center, pool and Club Lounge are also among the hotel's amenities.

The meeting and event space at Sheraton Dallas offers the latest in technology with a functional and updated style. Events of all types and sizes can be accommodated from motivational team meetings, training and annual conferences to intimate social gatherings and large galas. Centrally located within the hotel, the conference center and spacious pre-function areas provide seamless access to hotel amenities. The event management team works closely with meeting planners to conceptualize new ideas and  experiences while assisting with implementation. 

For more information, visit www.sheratondallas.com

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