Best Western Launches “Pay with Points” for Rewards Members

Best Western Hotels & Resorts’ loyalty program—Best Western Rewards (BWR)—has launched “Pay with Points” to welcome the new year. BWR members can now reserve their next hotel stay using accumulated loyalty points to pay for part of their booking, allowing for added flexibility when planning their next hotel stay. By using “Pay with Points,” BWR members no longer have to wait to reach the free room night threshold and can tap into their points right away to redeem discounted room rates at hotels across North America.

Prior to rolling out the new benefit, Best Western tested “Pay with Points” through a beta program with select properties across North America. Each of these hotels offered discounted rates to BWR members who had accrued at least 5,000 BWR points, which could be used towards part of their hotel stay. During the beta test, one-third of BWR members used a combination of BWR points and cash to book stays of two nights or more, which ultimately boosted the bottom line for participating hotels.

To redeem “Pay with Points,” a minimum of 5,000 points is required, which translates to a $25 saving on a hotel booking. BWR members will also earn 10 points for every dollar spent on the paid portion of the “Pay with Points” reservation. 

BWR's tagline states “Because We Care About Rewarding You.” In 2020, Best Western extended Elite status to its BWR members at the start of the pandemic. In 2021, the company cut its Elite status eligibility qualifications in half to make it easier for travelers to earn loyalty status and further extended loyalty status through March 31, 2023, without needing to fulfill the necessary qualifications. Best Western also launched a cleaning program, “We Care Clean”, which delivers an enhanced commitment to keeping guests safe and healthy when staying at Best Western-branded hotels across North America.

Best Western has 18 distinct brand offerings across every market segment from economy to luxury. In recent years, the company has revitalized its properties across North America as owners invested $2 billion in property improvements and renovations. 

For more information, visit www.bestwesternrewards.com.

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