Accor has announced the development of a new digital meetings and events ecosystem to maximize the ongoing expansion and support of its meetings and events business. The new platform will unite over 5,600 Accor hotels and resorts worldwide, offering an inventory of over 26 million square feet of event space and more than 800,000 guestrooms—providing an easy, self-serve option for clients to view and book event space, guestrooms and catering services.
This website will be available as a pre-launch version in late 2025, with initial functionality for sales teams connected to Salesforce and online bookings for small accommodation groups of up to 30 guestrooms. In early 2026, a more comprehensive suite of features will be introduced, including online bookings for meeting rooms and residential seminars, guestrooms and meeting rooms, as well as connectivity to external channels.
MeetingPackage, the online central reservation system for booking Accor meetings and events space, will be used as the backbone of this platform, connecting listed sales and catering tools to the Accor website and external third-party channels. The meetings and events ecosystem is also being developed in collaboration with several technology providers that will integrate their expertise and technologies to enhance the overall meetings and events management experience across Accor’s global portfolio. These include:
- Oracle – OPERA Cloud Sales and Event Management is Accor’s new cloud-based application, and the first out of the four S&C providers in being fully connected with MeetingPackage and Accor Ecosystem. An integrated component of OPERA Cloud Property Management unifying all Accor’s hotel departments, Sales and Events Management will be offered in three versions: Premium for luxury hotels as well as large meetings and events properties; Standard for small and medium hotels; and an Essential version will be offered to cover hotels who manage accommodation only groups
- Backyou – Accor’s trusted European provider and sales and catering solution for small and medium meetings and events hotels in Europe and North Africa
- iVvy – This sales and catering solution provider is trusted by Accor’s Mantra properties and Accor hotels in the Pacific region. iVvy is Accor’s preferred sales and catering solution for small and medium hotels in Asia Pacific, Middle East, Africa and the Americas
- Amadeus – Delphi is a sales and catering solution for the hospitality market, tailored solution for premium and luxury hotels, as well as large meetings and events properties, and clustered hotels. Delphi is a trusted solution already adopted by more than 250 Accor properties in the premium and luxury segment.
According to Allied Market Research, the overall value of the business travel industry is forecast to rise from $695.9 billion in 2020 to $2 trillion by 2028. The forecasted expenditure by business travelers will also rise, according to a survey by GBTA and Mastercard, increasing from $933 billion in 2022 to $1.4 trillion in 2026.
For more information, visit www.group.accor.com.
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