NUBA Luxury Incentives Expands Into U.S. Meetings Market

Following the debut of luxury travel agency NUBA in Miami, the brand has introduced U.S. meeting planners to “NUBA Luxury Incentives,” bringing its privileged access and global network of "tastemakers, insiders and visionaries" to build a variety of team experiences. Beyond basic teambuilding, NUBA Luxury Incentives creates bespoke activities in a range of exotic destinations across the world.

NUBA’s dedicated Luxury Incentives division takes a holistic approach to the planning process, taking care of every detail from conceptualization and budget to staffing, design and communications. Attendees can expect five-star accommodations, Michelin-starred dining and private activities designed to foster deeper professional connections. NUBA Luxury Incentives has been operating for many years and has recently arranged boutique incentive trips for a range of companies including BMW Group Financial Services, Merck, Sanitas and others.

Highlights of experiences created by NUBA Luxury Incentives include:

  • An intimate dinner with Nelson Mandela’s former secretary—a rare opportunity to share a table and stories with a living witness to history
  • A candlelit feast in the ancient city of Petra and beneath the stars at the foot of the Pyramids of Giza
  • Private entry into the homes and studios of world-renowned artists
  • Corporate retreats in remote locations, from buyouts of safari lodges to curated journeys guided by thought leaders and explorers 

In line with NUBA’s principles of fostering community and social responsibility, NUBA Luxury Incentives engages sustainable hotel partners and locally sourced takeaways for attendees, promoting local employment in a chosen destination. All event assets including brochures, menus and itineraries are also created digitally by NUBA.

The recent “WTM Global Travel Report” found that business travel is growing at a faster rate than leisure travel, with business travelers extending their trips and spending more. Through 2030, business travel is expected to grow at an annual rate of 50 percent. This creates a prime space for MICE trips to be imagined bigger and better, says NUBA.

For more information, visit www.nubausa.com.

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