Knowland Partners With Thynk to Expand Hospitality Ecosystem

Knowland has announced a strategic partnership with Thynk, provider of the next-generation hospitality commercial platform powered by Salesforce, to connect the hospitality technology ecosystem better.

The partnership will integrate data from Thynk’s hospitality CRM solution with Knowland’s meetings and events database for Knowland and Thynk customers. The collaboration of these two solutions will enable sellers to work smarter and faster while making significant market share gains. By better understanding what meeting and event opportunities to target, hoteliers can optimize the sales process, shorten the sales cycle, and close more deals.

The Knowland and Thynk collaboration will deliver sales efficiency and performance benefits to the hospitality industry in these areas:

  • Optimizing data and enhancing quality – When hotels enable the delivery of sales and event data from Thynk directly into the Knowland database, the event information is instantly available to supplement market data and enhance account profiles. This, in turn, informs sales teams and improves decision-making outcomes.
  • Improving efficiency and sales productivity – By leveraging the combined power of the Thynk/Knowland integration, sales teams will gain access to meeting and event data, ensuring productivity and data consistency for all parties.

Jeff Bzdawka, Knowland’s CEO, said: “Expanding Knowland’s data-driven analytics platform with rich data like Thynk provides is a key pillar for enriching our dataset. As we continue to strengthen our ability to empower hospitality decision-making by delivering actionable account intelligence to fuel growth and profitability, we look forward to improving our clients’ efficiency and sales outcomes. The first phase of our partnership will initially integrate data between the Thynk CRM system and Knowland’s world-class meetings and events database.”

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