IMEX America to Tackle Changing Attendee Behaviors, Budget Constraints and More

With just over three months to go, registration is now open for the next edition of IMEX America. Feedback following a strong edition of IMEX Frankfurt in May shows that recent technology and customer journey improvements increased satisfaction ratings and NPS scores in several areas

This year’s IMEX America, October 7-9, is being designed to respond to several big market influences, including changing attendee behaviors, ongoing budgetary constraints and technology investment.

The shift in employee working patterns is impacting how and when planners book events. The latest figures from Convene show that meetings and events held Tuesday through Thursday represent nearly 80 percent of their revenue, bringing in 300 percent more meetings and event business per day than Mondays, Fridays and weekends.

The increased competition for peak days is impacting those with tight budgets, compressing the options they have available. A Business Practices education track at IMEX America will address this and dozens of other reality checks currently facing event planners.

The growing recognition of technology’s role in enhancing event design and the attendee experience is apparent in a recent survey by Cvent Meetings. Its“Meetings Industry Pulse Survey” shows that 42 percent of planners have increased their spending on meetings/event tech and tech support this year. At IMEX America, technology will be tackled in a highly practical way with the opportunity for one-to-one support from exhibitors as well as learning sessions dedicated to AI, data and future innovations.

Exhibitor appetite for IMEX America is already strong across all sectors, particularly North and South America, as well as the global hotel groups. Industry partners will be returning with new activations including Google Xi and Encore. Last year the show attracted over 3,400 exhibiting companies from 150-plus countries and over 5,300 buyers. This year, the IMEX Impact Talking Point shines through with the show designed to ensure planners have the tools, knowledge and contacts to deliver meaningful events which initiate change and cause positive ripple effects.

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