Attendees and exhibitors at IMEX Frankfurt will have access to a new online platform designed to add further value to their participation at IMEX shows. The show is slated to be held from May 23–25, 2023.
IMEX has been working with event management company ExpoPlatform to offer participants a new online platform enhanced with a range of features and tools designed to maximize business connections. The new platform makes it easy for exhibitors and buyers to find and connect with each other in the run-up to the show, and to enhance those relationships face to face at IMEX.
The new platform also means that all attendees now have their own personal account for all future IMEX shows—enabling a fast, single sign-on for both IMEX Frankfurt and IMEX America.
Developments include:
- Free lead scanning for all buyers and exhibitors: Traditionally an additional, paid-for service at trade shows only available to exhibitors, the new IMEX app gives all buyers and exhibitors the ability to quickly scan and connect to every individual they meet free of charge. The app also offers an intuitive view of all leads in each person’s new IMEX account.
- Networking before, during and after IMEX: Buyers and exhibitors can now check out who is attending IMEX and contact them prior to and during the show via the IMEX app.
- Recommendations: Using the AI-enabled recommendation engine, finding exhibitors, products, learning sessions or potential business contacts with similar interests is faster and more accurate.
- Personal e-mail and calendar integration: Attendees can select and save their preferred exhibitors and education and sync appointment calendars to their personal schedules and preferred e-mail provider.
- Bringing clients or additional colleagues to appointments: A restriction of the old platform was that appointments tended to be only one-to-one. Attendees now have the flexibility to invite multiple individuals to their appointments.
- A seamless desktop to app experience: All system features are available on a web browser and via the app, making it easier for buyers and exhibitors to manage their experience pre-show and onsite.
For more information, visit imex-frankfurt.com.
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