Organized by FITUR and the Instituto Tecnológico Hotelero (ITH), FITURTECHY will be located in hall 10 of IFEMA MADRID, the section specializing in technology, sustainability and innovation for the tourism industry, January 18-20, 2023. This new edition is inspired by Jules Verne's visionary literature, focusing on ahead-of-its-time ingenuities, such as the submarine, which will shape the "room of the future:" the Nautilus.
More than 50 companies, most of them Spanish and leaders in the industry, have joined forces to create a unique immersive space. The #techYhotel space has been designed by the architect and interior designer Miguel Soler, a specialist in hotels and the creation of unique themed spaces, and recreated by GEODOMOS, experts in the construction of domes, geodesics and smart sustainable construction. Together with the ITH, it has managed to recreate Captain Nemo's submarine, a showroom that will house smart spaces and cutting-edge technological tools, themed by the interior designers Teresa Sapey&Partners with Ikea furniture. In addition, Grupo Cajamar, sponsor of the Welcome & VIP Area of FITURTECHY, invites visitors to enter the Nautilus.
In this space visitors are not only welcomed by robots capable of identifying emotions, which will be exhibited by Bumerania, but will also allow the traveler to interact through dynamic marketing and audiovisual projection by Imaginads, and to be enveloped by elegant personalized aromas thanks to the olfactory marketing solutions of Cuarto Sentido.
Multifunctional and adaptive spaces will allow visitors to carry out check-in and check-out processes in different ways, both digital and physical, through systems such as Chapp Solutions or to obtain a digital key thanks to the Hudini solution integrated in the BTV lock.
The concierge desk is transformed into a decorative space, where BTV's Kuik Smart lockers guard luggage and help find lost items thanks to FoundSpot's innovative solution.
This space also includes different augmented reality proposals to get to know the destination or interact in a simple way proposed by Inmersiva XR. Passporter helps connect the community of travelers in the destination and offers unique tourist information and experiences.
When one enters the self-supporting structure of the 'Nautilus' made with eco-sustainable materials, designed by architect Miguel Soler (MSC) together with ITH and created by GEODOMOS, the visitors are transported to the rooms of Captain Nemo, where they can find classic and futuristic proposals at the same time, with visible and invisible technology, such as: efficient plastic pipes by Italsan, WILO pumping systems, eco climate and air purifiers by DAIKIN, as well as the latest lighting systems by SIGNIFY, or air quality measurement systems by Ulbios, or home automation by Robotbas, among others.
The rest area has been conceived as a place to disconnect thanks to the innovative furniture made by Absotec with recycled materials, which acoustically insulates the space and integrates elements such as the BTV safe to store devices or wave-proof Tokkens, and ultra-quiet, high-efficiency transparent minibars, also by BTV, where visitors will find healthy and sustainable Insectum snacks, made from insects and edible flowers, the future of gastronomy.
Pikolin's sensorized sleep equipment with automatic elevation helps prevent injuries to hotel staff. Dressed with sophistication with innovative ecological textiles by Carmela Martí by Resuinsa, which has managed to create a cyclical circuit of recycled and recyclable elements, minimizing waste production, creating an environment that invites to relax and integrates the bathing and wellness area that Roca will showcase.
The stay includes a multitude of entertainment for different types of travelers, from the famous 'Captain Nemo' library created by Pressreader with more than 7,000 digital publications from over 120 countries and in more than 60 languages, to personalized IPTV audiovisual content via an interactive LED mirror by Cerium Technologies; real DgameX car simulators, OMEN by HP equipment prepared for the new demands of intergenerational travelers and equipped with the latest videoconferencing technology.
Traditional amenities incorporate technological elements such as HP virtual reality glasses and 3-D printers where Rooms360 proposes the simple renovation of rooms through the latest vertical and 3-D printing techniques, using recycled materials such as mussel shells to create totally personalized and unique signage and decorative objects.
To combine leisure and business, Absotec presents its Plug&Play solutions for meetings: acoustic booths equipped with the latest connectivity and videoconferencing technology from HP and smart glasses capable of programming and changing the transparency of ViniloSmart.
The Fluidra-Astral Pool outdoor spa enveloped by a fully customizable GEODOMOS geodesic dome recreates an extraordinary wellness space that can be easily installed anywhere.
MEGALUX's modular and customizable large format LED screens move to other corners of the hotel as a form of communication and marketing.
In addition, there will be smart LUZIA DESIGN outdoor furniture, a solar table designed with innovative materials and sustainable technologies that take advantage of sunlight to purify the air and self-supply with clean energy the multimedia charging, audio and light services that the table offers, by ARTES MOBLE.
The Basque Culinary Center helps to understand the technologies applicable to restaurants and their digitalization process, such as the artificial intelligence of the scanner of the startup Proppos, capable of detecting any food, which allows for the autonomous availability of mini-markets integrated in any room, as well as helping to avoid food waste in buffets, among other applications.
The catering industry is evolving to respond to new trends, such as 'raw' tourism. Thanks to indoor growing solutions such as SIGNIFY's, one can have fresh and healthy food, from the plantation to the table. DaxRobotics bartender robotics in conjunction with the Pikotea solution integrates digital menu, ordering, service and payment, which together with Shiji Group's POS systems represent an ideal solution for any establishment.
Vodafone will show immersive 360 experiences where one can enjoy a walk on a remote island or a concert, through virtual and augmented reality from any corner. If, on the other hand, one prefers to get physically closer to any place, FreeNow offers sustainable mobility services. And for the traveler arriving in their own vehicle, ChargeAmps will provide the latest technology in electric vehicle chargers.
Through the 'Scorecard' space, some of the front and back office technologies and tools needed to manage a hotel that are not normally seen, such as Property Management System (PMS), Relationship Management System (RMS), DataAnalytics, internal communication, HR and marketing, from leading technologies such as Mews, Cloudbeds, Noray, Duetto, OTAInsight, Nivimu, EISISOFT, Hotelkit, HotelSpeaker, STR, RateGain, ReviewPro and STR, are represented on HP screens. In addition to: Biontrend, Check-in Jobs and ITH Academy.
But for all this to be possible, Nethis reminds us that we must not forget the necessary infrastructures and networks, through the representation of Gpon and fibre solutions.
The technical solutions are represented through the 'Engine Room' space of the Nautilus, an exhibition to bring visitors closer to this type of solutions that are part of the ITHSaveHotel project and help establishments to be more efficient and sustainable thanks to Bosch-Buderus, TTR Mechanical, Lumelco, Cenergist, Remica, Repsol, Bioscore, Igex Energías, Siemens, Wilo and Italsan.
Accessible Hotel
At a time when Inclusion and Accessibility are so present in the social purpose, ILUNION Accesibilidad shows technologies that facilitate autonomy, safety and comfort to people not only with disabilities. Accessible tourism is much more than complying with legislation. It is putting people and their needs at the center. Economic and social profitability are absolutely compatible, they go hand in hand. Throughout the tour, visitors will be able to interact with the spaces to learn and expand all the information about each of the technologies through NFC WiPass solutions and Mas Infinito's personalized signage. Hotelverse, through an interactive tactile totem by Megalux, will make us navigate through the different spaces in situ.
TechYhotel 2023 will be a recreation of the technology that Jules Verne imagined and has become a reality as the electric submarine, the 'Nautilus': Internet ("...an international communications network that would connect different regions and systems to share information where messages and photographs could be sent..."), digital newspapers ("...news would be recited instead of read, and people would also have the possibility to dialogue with reporters..."), video calls ("...a communication with image transfer through mirrors connected by wires..."), or sustainable and infinite energy ("...mercury is never spent. Only sodium is consumed, and the sea provides me with plenty of it...").
A hotel of the future that will be what the client demands at all times and will have the innovative and technological solutions that the client wants it to have. To quote National Geographic: "The hotel of the future will not be built on concrete and bricks, but on the experience it brings to the traveler" and for this, technology, continuous innovation, constant reinvention and humanization will be the keys to the future of hotels.
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