Essence of Africa Opens Registration for Meetings-Driven Event

Exhibitor registrations are now open for Essence of Africa, Africa’s international buyer forum, a meetings-driven tourism event designed to facilitate meaningful interactions between buyers and sellers within Africa’s vibrant tourism industry. The event is scheduled to take place from October 2–4 2024, at the Sarit Centre in Nairobi, Kenya.

Launched by On Show Solutions and Experience Africa Events, the events division of the African Travel and Tourism Association (ATTA), this private sector-led initiative is poised to become a pivotal platform for enhancing partnerships between Africa and global source markets. Essence of Africa aims to blend ATTA’s influential voice with On Show Solutions’ expansive global network. Designed to connect pre-qualified international buyers with African sellers, it leverages the reach of Africa Showcase, offering exhibitors access to committed business partners.

Buyers will benefit from up to 36 curated appointments with exhibitors from across the continent, as well as evening networking receptions, content sessions with industry leaders, and immersive familiarization trips across Africa.

For exhibitors, attendance at Essence of Africa offers an opportunity to showcase their products and services to a pre-qualified audience of committed international buyers keen on pursuing business opportunities in Africa. Interested exhibitors can register now on the event’s website featuring information about the show as well as registration details.

For registration and more information, visit

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