San Diego Tourism Authority Launches New MICE Marketing Campaign

The San Diego Tourism Authority (SDTA) has launched its new marketing campaign for the meetings, groups and conventions industry: “Meet America’s Brightest City.” To further position San Diego as a destination for events and business meetings, the new campaign will reintroduce meeting professionals, event strategists and executives to the city of San Diego.

“Meet America’s Brightest City” promotes San Diego as a catalyst for creativity and innovation. Ranked among the best in the U.S. for high-tech companies, top research institutions, life-science startups, academic excellence and civic leadership, San Diego abounds with leading scientists, business leaders and visionaries.

Along with promoting the campaign at industry trade shows, SDTA will target its marketing initiative at qualified meeting professionals through print, digital, native content and lead-generation strategies. The brand campaign will also capture the attention of decision-making CMOs by increasing awareness of San Diego’s business meetings and events’ capabilities in business-professional publications.

“Meetings and conferences are essential for businesses and industries to connect, collaborate and accomplish goals,” said Julie Coker, president and CEO, SDTA. “We want executives responsible for events to know that in San Diego, they’ll find not only the perfect environment to get business done in person but also an inspirational setting that can spark new ideas and solutions.”

The SDTA worked with its agency, The Shipyard, for the campaign which will run through May 2023.

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