Global DMC Partners Releases 2021 Global Destination Index

While businesses focused on holding meetings and events closer to home across the U.S. and Europe in 2021, a new report from Global DMC Partners has shown a growing interest among businesses to hold meetings and events outside their own regions in 2022. This was revealed in Global DMC Partners' 2021 Global Destination Index, which highlighted the most popular meeting and incentive destinations around the world for 2021, and identified markets that are already trending for 2022. The report was compiled based on analyzing planner responses from GDP’s Q3 Meeting & Events Pulse Survey and reviewing nearly 1,600 meeting and incentive RFPs in the over 500 destinations that Global DMC Partners represents.

Top U.S. Destinations

2021

2022

1. California

1. California

2. Florida

2. Florida

3. Texas

3. Texas

4. Massachusetts (Boston)

4. Hawaii

5. Colorado

5. Nevada (Las Vegas)

Top International Destinations

2021

2022

1. Mexico

1. Mexico

2. United Kingdom (England & Scotland)

2. Italy

3. Spain

3. France

4. Germany

4. Spain

5. Italy, Denmark, France (tie)

5. Bahamas

“While it is important for us to review this data each year, this year it is particularly crucial. Our partners and clients around the world are emerging from the extremely difficult time of the pandemic shutdown and want to know which markets are not only safe but ready for groups so that they can make informed decisions around future planning,” said Global DMC Partners President and CEO Catherine Chaulet in a press note. “Because our industry has an enormous impact on the global economy by bringing millions of people together around the world every day, we feel we have the responsibility to research, analyze and share this important information.”

“Looking at the results of our Q3 Meeting & Events Pulse Survey, they clearly demonstrate how in 2021, planners in Europe were staying regional for their programs. The same was true with U.S. clients who were keeping meetings within the U.S., or in Mexico and the Caribbean. However, when looking at 2022 regions of interest, it is evident that planners are really starting to look outside their own regions for meetings and events. This is a great sign that business is starting to rebound, and the world is once again becoming more accessible,” Chalet added.

For U.S.-based clients, all regions outside the U.S. are gaining popularity for 2022, most notably with Europe and Mexico leading the way. For European clients as well, all regions outside of Europe are seeing an increase in popularity, led by the U.S. and Canada, followed by the Middle East and Mexico.

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