The eighth edition of the World Meetings Forum (WMF) was held from August 31 to September 2, at Paradisus Los Cabos, Baja California Sur, gathering 227 professionals who included meeting planners, events industry suppliers, speakers and special guests. Also, 4,617 one-on-one meetings took place, aimed at reactivating the industry; the inclusion of persons with disabilities was possible through the WMF Foundation.
The opening ceremony included the signing of an alliance, Unite and Reunite Mexico, whose goal is to raise awareness, drive and reactivate the holding of events throughout Mexico during the recovery phase; and to increase economic activity, thus generating and contributing towards our nation’s economy. The alliance was initially signed by Jaime Salazar, chairman of the Mexican Council of the Meetings Industry; Francisco Cachafeiro, president of Meetings Professional International – Mexico Chapter; Jesús Aguilar, president of the Professional Convention Management Association – Mexico Chapter; Alfredo Gutiérrez, president of PCO Meetings Mexico; and Luis Araiza, the secretary of tourism for Baja California Sur in his position as president of the Association of State Tourism Secretariats after which all participants at the event then added their signatures.
The success of this new edition of the WMF was in part due to the implementation of different biosafety protocols contained under the "360º Health and Beyond Plan," which were created jointly with medical lab AZUMED especially for this meeting. Prior to the meeting, 229 medical screenings took place, 227 attendees received a rapid test, in addition to a second medical screening on site, plus follow-up on each and every attendee during the following two weeks.
In covering, the needs established by the current context, the WMF held with a hybrid academic program, which included 16 speakers, of which seven were connected virtually from different places around the world. This was made possible through the assistance provided by ENCORE/PSAV and Eventtia, including Carina Bauer, CEO of IMEX Group, and Sherrif Karamat, president of PCMA, in addition to the marketing executives from Hugo Boss, Nissan, Banco Santander and Genesys, among others.
The WMF will return to Los Cabos from August 31 to September 1, 2021 to hold its ninth edition, under the concept of "Beyond Meetings."