While virtual conferences are a convenient and inexpensive option, a recent survey from PromoLeaf revealed that over 70 percent of participants prefer to attend conferences in-person.
Another issue that arises with online conferences is the willingness of participants to pay what conference organizers would say would be a fair price. Over 45 percent of respondents would pay between $100 and $200 for a virtual conference, and the mean number respondents would pay is just over $150; just 10 percent would be willing to pay $300 or more for a virtual conference. Reasons for this include the fact that attendees may not see the value of an online conference versus one that is held in person; they also may not understand the costs involved in hosting a virtual conference or they may see online conferences similar to free webinars, and expect to be sold something online, rather than getting a real benefit.
When asked the ideal length for a virtual conference, a majority (59 percent) of respondents opted for one to two hours as the ideal length, with the mean response being about three-and-one-third hours. Additionally, Wednesday is the best day to host a virtual conference (34 percent of respondents picking this), with Tuesday being the second most preferred day of the week (25 percent); the best time of day to host a virtual conference is in the morning (56 percent of respondents preferred)
The study, conducted by CensusWide for PromoLeaf, surveyed over 1,000 conference participants throughout the United States and across a wide variety of industries and age groups.
Source: PromoLeaf
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